Recently, the topic of “gold price continuous decline” has become popular on Weibo, sparking a lot of discussions among netizens. However, in mid-September, the topic of “gold price breaking 600 yuan per gram” also became popular on Weibo. Now, less than a month later, the decline in gold prices has caused many netizens who bought “expensive” gold before the National Day holiday to exclaim in pain. However, many netizens also expressed that investment has risks and it is normal for gold prices to rise and fall, so there is no need to worry too much.
A reporter from Nandu visited several well-known gold stores in Guangzhou and found that the gold prices of these stores were all below 600 yuan per gram. Compared with the prices before the National Day holiday, they have decreased to some extent. However, the number of customers in the stores is not high. Compared with the lively atmosphere during the National Day holiday, it is a bit deserted.
In the commercial area of Tianhe District’s Tianhuan Square and Tianyu Square, there are many branded jewelry stores. When the reporter entered as a consumer, the salespeople in each store enthusiastically introduced their products and the current gold prices. A salesperson from a branded jewelry store told the reporter, “The current gold prices are below 600 yuan per gram. If you have investment needs or want to buy gold, it is a very good time to start and it is cost-effective.” The reporter found that the prices of jewelry gold in these stores were around 588 yuan per gram, and some salespeople said that before the National Day holiday, it was 610 yuan per gram. This means a decrease of more than 20 yuan per gram. The prices of investment gold in these stores were around 539 yuan per gram, which is also lower than the prices before the National Day holiday.
Some salespeople said that there was a noticeable difference in customer flow before and after the National Day holiday. The stores were very lively during the holiday period, with most customers buying gold for weddings and gifts. There were also bosses buying a lot of investment gold for investment and gifts. The overall sales during the holiday period were good. In contrast, after the National Day holiday, there were only one or two customers occasionally in the stores and the customer flow decreased significantly. The slight decrease in gold prices did not seem to attract many people to come and buy gold.
In a jewelry store in Zhengjia Plaza, the reporter saw that there were still many customers choosing and buying gold. There were newlyweds selecting “three gold” for their wedding and young people buying gold jewelry as gifts for their elders. “During this time, many customers come to buy gold jewelry because of the discounts during the Double Festival and the decrease in gold prices,” a salesperson told the reporter. On the last day of the Mid-Autumn Festival and National Day activities, the price was reduced by 40 yuan per gram on the basis of 587 yuan per gram. Regarding whether the gold prices will continue to decline or re-adjust, the salesperson said that gold is a store of value and its price will not fluctuate greatly. It is expected to rebound after the holiday.
When asked why the gold prices have dropped, a salesperson mentioned that the gold prices are influenced by the international situation. The decline in gold prices is related to the international gold prices. In addition, factors such as craftsmanship and labor costs may cause differences in gold prices between different stores. The salesperson said, “Investing in gold is like playing a digital game or trading stocks. Buying low and selling high can make money. Selling below the original price will result in a loss. However, investing in gold is a little bit better than trading stocks because the fluctuation in gold prices is not too large. It won’t fall or rise for a long time.”
Some people took advantage of the drop in gold prices to buy gold, while others felt unhappy about buying gold at a high price before the holiday. In a jewelry store in Tianyu Square, the reporter saw that some customers bought nearly 8,000 yuan of gold in one go. Some citizens said that they have always paid attention to the prices of gold in major jewelry stores. When they have time while shopping, they will enter jewelry stores to see the prices of gold. Now, they are taking advantage of the lower gold prices after the National Day to make a purchase. A college student named Aqing (pseudonym) knew about the drop in gold prices and came to inquire about the price of gold beans in a well-known jewelry store. Aqing wanted to buy gold beans at an affordable price, thinking that buying gold beans in a branded store would guarantee their quality. In the future, it will be easier to convert them into cash or exchange for other gold products when needed. Aqing recalled that the gold beans she bought from a small store before couldn’t guarantee their purity and quality. It was difficult to exchange them for other goods in a jewelry store. Therefore, she took advantage of the current low gold prices to buy some gold beans as a small investment.
There were also customers who were not happy about the continuous decline in gold prices. Some customers expressed their displeasure after inquiring about the gold prices. They had bought a certain amount of gold at a high price before and during the National Day holiday. They thought that the gold prices would continue to rise after the holiday and had hoped for it to exceed 610 yuan per gram. However, now the prices have dropped below 600 yuan per gram, resulting in a “loss.” They have to wait longer to sell off the gold they hold.
Regarding the sudden slight decline in gold prices, a citizen named Xiaosi (pseudonym) said that she was once very anxious and worried when the gold prices dropped below the purchase price. She was afraid of losing money. However, a few days later, the gold prices rose again and even exceeded the purchase price. Since then, she has not worried about the fluctuations in gold prices. She said, “It is normal for gold prices to rise and fall.” However, Xiaosi still maintains a rational and wait-and-see attitude towards the current decline in gold prices and is not in a hurry to make a purchase.