1. Market Supply and Demand: As with any market, the forces of supply and demand dictate the price of cryptocurrency. When demand increases, prices rise, and when demand falls, prices fall. The finite supply of some cryptocurrencies may also influence the price.
2. Regulations and Policies: Governments, banks and other financial institutions have a significant role in setting the price of cryptocurrency. Regulations and policies can either put restrictions on digital currencies, increase demand for it, or even outlaw it completely.
3. Media Attention: Media attention has an influence on the price of cryptocurrency. Positive news stories often increase demand and prices, while negative news can have the opposite effect.
4. Adoption by Big Businesses and Institutions: The adoption of cryptocurrency by large businesses and institutions may create demand and legitimacy, resulting in higher prices.
5. Security Issues: Security issues and hacks of cryptocurrency exchanges can scare investors away, reducing the demand and price.