1. Increasing institutional investment: Investment from large financial institutions is becoming more commonplace in the cryptocurrency space, providing additional validation of digital assets and contributing to their rising popularity.
2. Growing number of use cases: Cryptocurrency use cases are rapidly expanding beyond the concept of money as a store of value and medium of exchange. Many companies are beginning to explore how blockchain technology can be used to create new products and services, such as smart contracts, nonfungible tokens (NFTs), and decentralized finance (DeFi).
3. Technological advances: Technological improvements to blockchain networks and digital assets are helping to increase their usability and acceptance. For example, Layer-2 solutions for bitcoin and Ethereum are helping to reduce transaction costs and improve scalability.
4. Global economic uncertainty: The ongoing COVID-19 pandemic and other global economic factors have resulted in increased interest in cryptocurrencies as an alternative form of investment due to their potential to act as a hedge against macroeconomic volatility.