ICO (Initial Coin Offering) is a form of crowdfunding that is used to raise capital for a new cryptocurrency venture. During an ICO, investors purchase tokens or coins that can be used to access, use, or trade the company’s services or products. In exchange for currencies like Bitcoin or Ethereum, the investors will typically receive digitized tokens, which can then be exchanged for goods or services from the offering company. The goal of an ICO is to help a new business venture raise capital for development and launch in the cryptocurrency space.